Marketing The dramatic salience of university rankings is usually attributed to a number of macro-level trends, such as neoliberal ideology, the spread of audit culture, and globalization in the broadest sense. We propose that the institutionalization of university rankings cannot be fully accounted for without a better understanding of the meso-level processes that enable it. To explore these, we zoom […]
Marketing Rankings have dramatically proliferated over the past several decades. An often-overlooked impact of this proliferation is that it has facilitated the institutionalization of an imaginary of the modern world as a stratified order, whose actors are imagined as continuously striving to perform better than others. To better understand this impact, we need to take a closer look at rankings’ […]
Marketing In this article, we introduce the special issue of Higher Education that centers on the question of the institutionalization of rankings in higher education. The article has three parts. In the first part, we argue that the grand narratives such as globalization and neoliberalism are unsatisfactory as standalone explanations of why and how college and university rankings become institutionalized. As a […]